Creating an Elevator Pitch that Will Blow Them Away
There is a technique, called the elevator pitch, which allows the promoters to present their own product or brand in a concise manner. It gets the name from the situation when you are staying in the elevator together with your boss and coworkers, having only a few minutes to display the benefits of the item.
Professionals claim that pitches of this type do not usually work when you’ve got plenty of time to talk about the product. Again, if the goal is to make a laconic presentation without the details that might tire the audience, you are in for a real treat. There are a lot of styles that can be used while creating a decent elevator pitch, but we are here to explore some of the most effective ones. Make your presentation stand out among the others as you explore the tactics below.
- Surprise them. In order to deliver the surprise elevator pitch, you have to be aware of the features that appear on the market. Mention something that might cause an uproar among the audience, but do not name it until the end of the presentation. This will arouse curiosity among the customers and draw their attention in an instant. Only when you are convinced that they are sitting on the edge of their seats, you can blow them away with that special feature or an offer that they simply cannot refuse. The surprise tactic has always been popular among experts due to its effectiveness.
- Sound professional. If you add something useful to the pitch while operating eligible information, this immediately puts you above your station. In addition, the properly mentioned statistics will make you look good for the customers. They may have their doubts concerning the type of product that you are promoting. A well-placed fact is a guarantee that they are going to trust the brand. If you are able to prove that the company has experience and credibility, this means that the promotion has been successful. Make sure that you are using information that is easy to analyze.
- Sound approachable. No one is going to use the service or buy an item unless it is client-friendly. Do not forget to build a trustworthy, reliable connection on a personal level. Although you may think little of interpersonal communication between the customer and the brand, the experts actually assume that this may add humanity to the deal. When people are really interested in the product that is currently being promoted, they understand it is tailored according to their needs. This makes them more willing to buy the item and recommend the service to friends.
- Forget about details. We won’t be exaggerating if we say that keeping it simple is everything that matters. It is hard to focus attention on the presentation when it is too tiresome to comprehend. You don’t have to be worried if the elevator pitch turns out to be short. After all, the customers only have to remember the key details in order to be impressed.
- Stay relevant. There is no need to stray away from the main question or the pain point when you are delivering a speech. If you dive right into it, the presentation instantly becomes personal. This creates a connection between the customer and the brand. Start with describing your own experience or place a question in front of the audience. Of course, one can simply talk them into buying the item, but creating trust is what really matters when getting ready for a pitch. This is the bulletproof guarantee of effective communication.